What it is, and why.
EsporteCidade combines instruction with location: 31 guides across seven modalities — football, running, weightlifting, swimming, martial arts, cycling and sports nutrition — paired with a directory of where to actually train.
The venue side covers Brazil's 30 largest cities, from São Paulo to São José dos Campos, indexing gyms, courts, clubs, swimming schools and sports shops.
Designed, built and operated end to end by me — from ingestion to the page you see at esportecidade.com.
3 decisions that shaped it.
Guides that scale from beginner to advanced
Each modality has its own guide tree with sub-guides, so the same vertical serves someone starting out and someone already training — two very different search intents, one content structure.
Venue directory across 30 cities
Gyms, courts, clubs, swimming schools and sports shops indexed by city and type, turning informational traffic into local intent on the same domain.
News keeps the domain warm
96 articles on current competitions and athletes maintain crawl frequency and give the evergreen training guides a steady internal-link source.
Same engine, other cities and markets.
Want something like this built?
Directories, content engines and the data behind them. Tell me what you need to prove, and to whom.